How to Use the Subscription Email Sequence

Every subscription goes through a series of moments — a welcome, a renewal, maybe a failed payment, maybe a cancellation. The Subscription Email Sequence automatically sends the right email at each of these moments, so your customers always know what's happening with their subscription — without you writing a single email by hand.

This article covers where to find these emails, how the Default / Shared / Customized system works, how to edit an email, how to add optional Follow-ups, and what each subscription event actually means.

1. Where to Find It

Open the product's settings menu and click Email. At the top of the page you'll see two tabs: Cart Abandonment and Subscription Email Sequence. Click Subscription Email Sequence.

Product settings → Email → Subscription Email Sequence

At the top, a note explains exactly how this page works:

"Each event below sends one email to your customer straight away. Edit any of them to use your own wording for this product, or turn one off to stop it being sent."

2. The Full List of Subscription Events

Every row under SUBSCRIPTION EVENTS represents one moment in a subscription's life. All of them are currently set to "Sent once, immediately."

Events Breakdown

3. Understanding the Badges: Default, Shared, and Customized

Next to each event name you'll see one of three badges. These tell you where the current wording is coming from:

4. Editing an Email

The Edit window — subject, rich text body, live preview, and merge tags

The Edit window title reminds you: "Saving here applies to this product only." It contains:

• Subject — the email's subject line, pre-filled with a default like "Welcome to {{product_name}} — your subscription is active."
• Body — a rich text editor (bold, underline, italic, strikethrough, font size, text color, lists, alignment, links, images, expand, and an HTML code view) with a live preview of exactly how the email will look.
• Merge Tags — a reference list of placeholders you can insert into the subject or body, which get replaced with the customer's real data when the email sends.

Available merge tags include:

{{name}} {{product_name}} {{price}} {{amount}} {{next_charge_date}} {{trial_end_date}} {{trial_days}} {{support_url}} {{invoice_due_date}} {{due_since_date}} {{days_past_due}} {{pay_now_url}}

5. Adding Follow-up Emails

Most events (all except Trial Ending) have a Follow-ups button. This lets you queue up one or more extra emails to send some time after the main event email.

The Follow-ups window starts empty — click Add first follow-up to create one

Configure when the follow-up sends and what it says

Each follow-up step has:

• Timeline (left panel) — a numbered list of your follow-up steps for this event. Click + Add follow-up to add more steps.
• Send on — a number.
• Unit — e.g. days.
• Timing — e.g. After this email is sent.
• Subject and Body — the follow-up email's own content, with the same rich text editor as the main email.
• Remove — deletes this follow-up step.

6. Editing the Account-Wide Defaults

On the product's Email page, click Edit default emails in Settings (top-right) to jump to the account-wide version. This takes you to Settings → Email Settings, on the Subscription Product Email tab.

Settings → Email Settings → Subscription Product Email — the account-wide defaults used by every product

The note here explains it clearly: "These are default emails from FlexiFunnels. We use them for your subscription products — or you can edit any of them to make your own version. Turning an email off means it won't be sent to your customers."

Any event you've customized here shows a CUSTOMIZED badge along with a Reset to default button, which reverts that email back to FlexiFunnels' original wording.

Common Use Cases

Common Situations & Quick Fixes